Drag it back yourself, and expect to do it more than once. Google lets you move your own pin from inside Business Profile Manager, but the location isn’t locked to whatever you set. Google’s own systems keep re-checking your address against satellite imagery, Street View, and data from other sources, and if any of those disagree with where you dragged the pin, Google can quietly move it again.
That’s the part that trips people up. They fix the pin, it looks right for a few weeks, and then a customer calls asking why their GPS took them to an empty lot down the road.
How to move it
Open your Business Profile, either through Google Maps or by searching your business name and clicking “Edit profile.” Find the map section and look for an option to adjust your pin’s location, usually labeled something like “Edit address” or a small pencil icon over the map itself. From there you can drag the marker directly to your actual location, or drop it by hand if the automatic placement is off.
Save the change, and give it a few days to show up everywhere your listing appears; Google Search and Google Maps don’t always update at exactly the same time, so it’s normal to see the correct pin in one place before the other catches up.
Why it keeps moving back
A pin that resets usually means something else about your listing disagrees with where you moved it. If your street address has a typo, if a nearby business shares part of your building and Google’s data conflates the two, or if Street View imagery of your block hasn’t been updated in years, Google’s automated systems may decide your manual edit was the mistake and revert it. The same thing happens when your address format is inconsistent across directories: one site lists a suite number and another doesn’t, and Google ends up guessing.
Businesses that share a building, sit inside a shopping center, or moved recently run into this the most. It takes time for a new location to catch up everywhere Google checks, and until it does, the old pin keeps winning.
Fix the root cause, not just the pin
Before you move the pin again, check that your address is entered exactly the same way on your website, your other directory listings, and your Business Profile: same suite number, same abbreviations, same everything. Inconsistent addresses are the most common reason Google’s confidence in a manual pin edit doesn’t stick.
If your building has multiple entrances or sits at the back of a shopping center, add a description or additional detail that clarifies your actual entrance, and consider adding photos taken from the street so Google’s systems, and your customers, can visually confirm they’re in the right spot. If the pin still won’t hold after a correct address and a few weeks of patience, Google’s support forum for Business Profile has a dedicated channel for exactly this problem, and a product expert there can sometimes push a manual correction on Google’s side when the automated system won’t cooperate.
A wrong pin costs you the customer who trusted their GPS over their common sense. They don’t call to ask why they ended up at the wrong building, they just leave a review saying they couldn’t find you, or they give up and go to whichever competitor’s pin was actually correct. Most owners only find out after the fact, because nobody’s checking the listing on a schedule. It’s the same reason wrong hours slip through: you’re slammed all week, and you don’t notice until someone shows up when you’re closed.
Good Company AI helps local businesses in San Antonio, New Braunfels, and the Hill Country get found, get trusted, and get more calls from Google. If you want to know exactly where your business stands in AI search and what actually moves the needle, request a free visibility audit and we’ll show you.